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New projects
A paragraph about the problem is enough to start. We reply within two working days, usually with questions rather than a quote.
Web2 · Service UI/UX design for web and mobile products
Product design by people who sit with the engineers: user flows, clickable prototypes, a design system in code, and accessibility checked as it is built.
In short
UI/UX design decides whether people can use what gets built. We design web and mobile products — research, user flows, interface design and a design system — inside the same team that builds them, so designs are tested with users before code is written and delivered as components rather than pictures.
- How to engage
- Product build, Dedicated engineering pod
- Practice
- Web2
Signs this is the right service
- Users complete the main task less often than they should, and nobody is sure where they drop out.
- A product has grown screen by screen and no two parts look or behave alike.
- A build is about to start and the only specification is a list of features.
- Complex data — dashboards, trading screens, approval queues — has to be readable at a glance.
What you get
Research and flows
Conversations with real users, the current journey mapped with its drop-off points, and the new one drawn before any screen.
Clickable prototypes
Prototypes of the main journeys, tested with users, so the expensive changes happen before the build.
Interface design
Screens for the sizes people actually use, with empty, loading and error states designed rather than left to chance.
Design system in code
Colour, type, spacing and components defined as tokens and built as a component library the engineers use directly.
Accessibility
Contrast, keyboard use, screen-reader labels and reduced motion checked against WCAG 2.1 AA in design and again in the build.
The process
- 01
Understand the users
Who they are, what they are trying to do, and where the current product gets in the way.
- 02
Prototype the main journeys
Low-fidelity first, then a clickable prototype of the flows that matter most.
- 03
Test and revise
A handful of users try the prototype, and what confuses them is fixed before it is built.
- 04
Deliver with the build
Designers stay through development, reviewing the built screens against the design.
FigmaDesign tokensReactStorybookWCAG 2.1
UI/UX design: common questions
Do you design without building?
- Yes, design can be a standalone engagement. It is most useful when designers and engineers are one team, because the design then accounts for what is practical to build.
Can you work with our existing brand?
- Yes. We extend your brand guidelines into a product design system instead of replacing them.
How do you test a design?
- With a clickable prototype and a small number of real users doing real tasks. A few sessions surface most of the serious problems.
What do we receive at the end?
- The design files, the prototype, the design system as tokens and components, and notes on the decisions behind them — all yours.
06 / Let’s build
Bring us the difficult problem.
02
Careers
Engineers, designers and researchers who like systems that are hard to get right. Send something you built and what you would change about it now.
03
Studio
Based in India and working remotely, with overlap hours agreed up front so your team always has a time to reach us.
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Read
Guides on AI agents, RAG, MCP, tokenization and chain abstraction, written by the engineers who build them.